About Us

Rahul Mishra, the first Indian designer to be invited to showcase at the Paris Haute Couture Week was also the winner of International Woolmark Prize in 2014. He was conferred the insignia of 'Chevalier de Ordre des Arts et des Lettres by the french government in November 2023. His work as a designer finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India. With both, his eponymous couture label and the pret-a-porter brand AFEW Rahul Mishra, he aims to look at luxury from the lens of participation and not just consumption. 

Fashion critic and former International Fashion Editor of Vogue, Suzy Menkes, an avid follower of the brand's work, regards Rahul as a “national treasure” while the late Franca Sozzani has praised him as “successfully highlighting the best and most peculiar features of his homeland.”

AFEW Rahul Mishra

‘AFEW Rahul Mishra’ is Rahul Mishra’s new label of effortless, easy-to-wear luxury designed for a modern woman’s wardrobe. It is rooted in the
language of the award-winning couturier, and his commitment to celebrating his Indian roots with a global voice.

Abbreviating four key elements of nature Air, Fire, Earth & Water, AFEW emerges from Rahul’s creative inclinations towards nature, landscape, art and culture, AFEW articulates fashion that is current yet, timeless.

Rooted in comfort and a strong sense of individuality, this brand is designed with an intent of cultivating interesting conversations around creativity, craft & community. Its collections of prét-â-porter, bags and accessories retail out of the Rahul Mishra flagship stores in Mumbai, New Delhi & Hyderabad in India and at select SAKS Fifth Avenue outlets in the United States.

Rahul Mishra Couture

Rahul Mishra, the first Indian designer to be invited to showcase at the Paris Haute Couture Week and the winner of International Woolmark
Prize, champions slow fashion with traditional Indian crafts. His eponymous label with six retail stores in India and a thriving national and international distribution channel finds its emergence in the ideas of ‘mindful luxury’ that present fashion as a tool to create participation and empower the local craft community of India.

The brand’s purpose defines the process. The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1000 artisans.

The design house that works on the philosophy of the 3 E’s - Environment, Employment, and Empowerment, aims to look at luxury from the lens of participation and not just consumption.